SEMrush Alternative: Keyword Found via Google Ads Research
Published 13 August 2025 • PH-SEO Consulting
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Why “SEMrush Alternative” Came Up in Our Research
During a manual keyword research session using Google Ads Keyword Planner, one phrase stood out: “SEMrush alternative”. This suggests that users are actively looking for other SEO tools beyond SEMrush, either for cost savings, specific features, or ease of use.
Why People Search for SEMrush Alternatives
- Cost: SEMrush is powerful but can be expensive for smaller businesses.
- Simplicity: Some users prefer a lighter, less complex interface.
- Specific Needs: Not all businesses need the full suite of tools SEMrush offers.
Top SEMrush Alternatives to Consider
- Ahrefs: Excellent for backlink analysis and keyword research.
- Ubersuggest: Affordable and beginner-friendly with basic SEO audits.
- Serpstat: A balanced tool with rank tracking and site audit features.
- Moz Pro: Strong in on-page optimisation and link metrics.
- SEO PowerSuite: Desktop-based with one-time licensing options.
How This Relates to Your SEO Strategy
Finding “SEMrush alternative” in keyword research shows the value of listening to search intent. By spotting gaps and preferences in the market, you can create content that speaks directly to what your audience is searching for.
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