Meta tags may not be flashy, but they’re foundational to great SEO. They tell search engines what your pages are about and help improve click-through rates from search results.
Key Meta Tags
- Title Tag: Appears as the headline in search results. Keep it concise and keyword-rich.
- Meta Description: Summarizes your page. While not a ranking factor, it greatly affects click-through rate.
- Robots Meta Tag: Controls indexing behavior (e.g., noindex, nofollow).
Best Practices
- Use one unique title and description per page.
- Include a primary keyword naturally.
- Stay within recommended character limits (50–60 for title, 150–160 for description).
Why This Matters
If you’re reading this, chances are a well-crafted meta tag helped you find it. This is exactly how your customers could be finding you. Let’s optimise it.