Keywords are the foundation of search engine optimisation. If you've arrived here, it wasn't by accident. Effective keyword targeting led you to this very article — just like it can help customers find your business.
SEO keywords are the terms and phrases people type into Google when searching for products, services, or information. Understanding and using the right ones is essential to getting found online.
For small and local businesses, long-tail keywords are your secret weapon. They drive qualified traffic and reduce competition.
Use tools like Google Keyword Planner, AnswerThePublic, or even customer FAQs. Look for:
Clean URLs, correct use of heading tags (like <h1>
, <h2>
), and metadata all influence how search engines rank you.
Matching your content to the user's intent is vital. Are they looking to buy? Learn? Compare? The keywords should reflect that stage of their journey.
With Google integrating AI and large language models into search, keyword strategies are evolving. Semantic relevance and structured content are becoming just as important as exact match keywords.
If you found this article helpful, you didn’t stumble here by mistake — that’s SEO doing its job. Let’s build that same visibility for your business. Get in touch today.