If you’re targeting local customers, your Google Business Profile (GBP) is just as important as your website. An optimized profile helps you appear in Google Maps, the Local Pack, and "near me" searches — driving foot traffic and leads directly to your business.
Fill out your business name, address, phone number, category, opening hours, and description. Consistency between GBP and your website is key for trust and rankings.
In your business description and posts, include local keywords like “SEO consultant in South East England” to align with customer search intent.
Profiles with regular photo uploads see 35% more clicks to their websites. Use high-quality, branded images and short video clips.
Positive reviews improve your ranking and customer trust. Always reply to reviews — even negative ones — to show responsiveness.
Treat your GBP like a mini-blog. Share offers, news, and FAQs. These posts can increase engagement and fresh content signals for Google.
Use the built-in GBP Insights to monitor views, clicks, and calls. You can also connect GBP with Google Analytics for deeper insights into customer actions.
A well-optimized Google Business Profile can mean the difference between showing up on page 1 or being invisible in local search. For small businesses, it’s one of the highest-ROI SEO strategies you can implement today.
Next Step: If you’re reading this, you already know how important local SEO is. Don’t leave it to chance — contact PH-SEO Consulting to optimize your profile and start attracting more local customers.